AI Assistant.
A general chatbot knows a lot about the world and nothing about you. We build assistants that answer from your own content and data, for customers or for your staff, with clear limits on what they will and won’t do, and a hand-over to a person when it matters.

01About this service
DotPerformance builds AI assistants on AWS Bedrock, inside your own AWS environment, trained on the content and data you choose, for customers or for staff. Your data stays yours, and it isn’t used to train anyone else’s model.
02Why it works.
- Hello. Ask me anything about your account.
Ask a question. The passage each answer comes from appears here, so anyone can check it.
It answers from your content, and hands anything it shouldn’t decide to your team.
Ask it something, and see where the answer came from.Tap a question. Two are answered from the organisation’s own documents, with the passage shown. The third is a decision, so it goes to a person.
It answers from your own content.Your assistant is trained on the documents, pages and data you choose, and shows where each answer came from, so people can check it for themselves.
It knows what it shouldn’t answer.We agree with you what it can and can’t help with. Anything outside that goes to a person, with the conversation attached, so nobody has to start again.
It helps, but people decide.The assistant reads, sorts and summarises. Decisions about customers, money or risk stay with your team.
Your data stays in your own AWS account.It runs on AWS Bedrock inside your own AWS environment, and your information isn’t used to train anyone else’s model.
For your customers or your team.On your website it answers customers at any hour. Inside your organisation it helps staff find policies, procedures and past answers quickly.
It gets better from real conversations.We look at what people ask and where its answers fall short, and improve them, so it becomes more useful over time.
03Who you’ll work with.
Simon leads it, with Andy on how it talks and John on the systems behind it. You’ll talk it through with Simon and Paula.
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Simon King
Head of Digital
Leads the assistant: what it’s trained on, how it’s set up and how it connects to your systems.
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Paula Hamilton
Client partner
Your main contact. She keeps the plan, the paperwork and every agreed change on track.
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Andy Orton
UX and UI
How the assistant talks, what it says and when it hands over to a person.
![John Beaty]()
John Beaty
Head of Systems
The systems and documents it answers from, and the rules around them.
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Claudiu Danila
Senior Developer
The assistant built, tested and connected.
![Mark Wade]()
Mark Wade
Senior Developer
The connections to your content and systems.
04What you get.
- An assistant on your website or for your team
- Designed in your brand and your tone of voice.
- Trained on your content
- The documents, pages and data you choose, and nothing else.
- Sources shown
- Every answer shows where it came from.
- Agreed limits
- What it can and can’t help with, decided with you.
- Hand-over to a person
- Questions it shouldn’t answer passed to the right person, with the conversation attached.
- Private on AWS
- Running inside your own AWS environment, with your data kept to you.
- A record of conversations
- What people ask, what they were told and what was passed on.
- Regular improvement
- Answers reviewed and improved from real conversations.
05What it costs.
- BuildAn assistant designed, set up on your content and launched.
from£4,500
From-prices, plus VAT, with a written figure before any work starts. For continuous care and development once it’s live, see Systems Teams.
06Compared to the alternatives.
There are several ways to give people answers faster, and each one suits someone.
- A general AI chatbot.
Free or inexpensive, and good at general questions. It knows a lot about the world and nothing about your organisation, it can make things up, and what people type goes outside your control.
- A chatbot add-on for your website.
Quick to switch on, and fine for simple questions. You have little say over where its answers come from, what it won’t answer or where your data goes.
- Us.
An assistant trained on your own content, with agreed limits and a hand-over to your team, running privately on AWS, from £4,500 plus VAT.
07Questions.
What is a DotPerformance AI assistant?
Software that answers questions in conversation, trained on your organisation’s own content and data, so it answers about you rather than in general. DotPerformance builds assistants for customers or for staff, with clear limits on what they will and will not answer.
Where does our data go with a DotPerformance AI assistant?
It stays in your own AWS environment, through AWS Bedrock, and is not used to train other models. Every DotPerformance assistant runs in a private installation rather than a shared service.
What happens if the AI assistant gets something wrong?
DotPerformance sets clear limits on what it answers, tests it against real questions before launch, and reviews conversations afterwards. When the assistant is not sure, it hands over to a person.
How much does an AI assistant cost?
DotPerformance builds AI assistants from £4,500 plus VAT, with a written price before work starts.
Work.
Recent Systems & Integration work.
![A DotPerformance developer at the H&B app’s sign-in screen]()
Case studyFC Isle of Man back office
Gate scanning, point of sale, the kit partner’s shop and supporter reporting, behind the Ravens app.
View![Two police officers in high-visibility jackets on duty, seen from behind]()








