Brand Identity.
Positioning, name, logo, type, colour, photography and tone, designed from a blank page. Then applied to the van, the sign, the site, the reports and the card by the same people, so it arrives everywhere looking like one organisation.
01About this service
DotPerformance provides a complete brand identity service, from the first conversation to launch day. Research and strategy, design, photography and film, and the rollout all come from one in-house team, so there’s nothing to source elsewhere and nobody to manage.
02Why it works.
Based on research, not guesswork.The category, the competitors and what customers say come first. Then twenty years of judgement decides what the identity should be, so every choice has a reason and a point of view.
The same brand on everything.Applied to the van, the sign, the site and the card by the same team, so it arrives everywhere as one organisation.
Looked after once it’s launched.Guidelines and master files live in Kept™, and the same designers make what comes next.
03Who you’ll work with.
![Jason Burton]()
Jason Burton
Branding Specialist
The identity itself: the mark, the type, the colour and how it’s applied. Thirty years of brand work.
![Andy Orton]()
Andy Orton
Strategy
Positioning, and the name if it needs one. The evidence: the category, the competitors and what customers say.
![Adrian Crellin]()
Adrian Crellin
UX and UI Designer
How the brand works on screen: the website, apps and digital interfaces.
![Ella Garvey]()
Ella Garvey
Designer and Marketer
Tone of voice, and the launch. The words the brand speaks in.
![Nico van Loggerenberg]()
Nico van Loggerenberg
Photography
The photography style and the launch shoot. Pictures that match the new brand from day one.
![Will Oates]()
Will Oates
Video and motion
The brand in motion: animated logos, launch films and video for social.
![Raluca Matei]()
Raluca Matei
Operations
The plan, the schedule and the sign-offs, from the first workshop to launch.
![Rachel Fabrizio]()
Rachel Fabrizio
Client Services
Your first call. Keeps every job moving, day to day.
![Paula Hamilton]()
Paula Hamilton
Suppliers
Printers, fitters and makers, managed so the rollout arrives on time and right.
04What you get.
- Positioning and strategy
- Where you sit, who you’re for and what you say. Agreed before anything is drawn.
- The identity
- Logo, type, colour and imagery. A complete system, not a mark.
- Photography style
- A signature look for your pictures, shot by our own team.
- Guidelines
- The rules, with examples, kept current in Kept™.
- Stationery and print
- Cards, letterheads, brochures and reports. The things people hold.
- Signage and vehicles
- The building and the fleet, drawn from the same identity.
- Website and social
- The look of your site and the templates for your channels, ready for our web team or yours.
- Source files and ownership
- You own everything. Editable, exportable, yours for good.
05What it costs.
New venturesFor anyone starting something new, from a sole trader to a funded start-up.from£3,600
from£3,600
- A new identityA meeting with positioning and advice. One idea, honed by us before you see it, and one round of changes. A logo, typography and colours, with master files in EPS.
from£3,600
- Shown in useMock-ups of your merchandise, stationery and social, with simple brand guidelines.
from£3,600
- A media packageA week’s worth of photography and video capture.
from£3,000
- A micrositeA focused website for the new brand.
from£7,500
- Print-ready artworkWhatever you decide to make.
Quoted when needed
RebrandsFor established organisations whose brand no longer reflects who they are, or where they’re going.from£7,200
from£7,200
- Research, positioning and identityResearch and benchmarking, an audit of everything that carries your current brand, and positioning statements worked through with you. Then an identity, refreshed or new, depending on what the research shows: one idea, honed by us, and one round of changes.
from£7,200
- Shown in useMock-ups across merchandise, stationery, social, signage and vehicles, the templates your staff use every day, and full brand guidelines.
from£7,200
- A media packageA week’s worth of photography and video capture.
from£3,000
- A websiteA larger site, designed for the new brand.
from£15,000
- Print-ready artworkWhatever you decide to make.
Quoted when needed
- Rollout and launchReplacing the old brand everywhere in a planned order, with makers and fitters managed. Then the launch: staff first, then customers, ideally on one day.
Quoted from the audit
EnterpriseFor large organisations with several brands, sites or businesses.On application
On application
- A rebrand across the organisationResearch across the whole organisation. Several brands, sites or businesses brought into one system. Guidelines and templates for every team, rollout across every site in phases, and a launch.
On application
Every price is a from-price, plus VAT, with a written figure before any work starts.
06The studio
New brands are photographed and filmed here, ready for launch. Built sets, controlled light and isolated sound at 94 Woodbourne Road, Douglas, mean the first pictures of your brand look the part. The same crew and kit travel to you.
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07Every file in one place.
Your logos, colours, fonts and guidelines live in Kept™, our own asset bank, with every approved version and the right file for every use.
Headshot, 2026
Headshot, 2026
Headshot, 2026
Studio, 2026
Building at dusk
Team, 2026
08Questions.
What does DotPerformance’s brand identity service include?
DotPerformance designs the whole identity: positioning, name where needed, logo, type, colour, photography style and tone of voice, with guidelines and master files. The same team then applies it across signage, vehicles, print, the website and social, so the brand arrives everywhere at once.
How much does a brand identity cost on the Isle of Man?
A new identity from DotPerformance starts from £3,600 plus VAT, and from £7,200 shown in use with simple brand guidelines. A rebrand for an established organisation starts from £7,200 for the research, positioning and identity. Enterprise rebrands across several brands or sites are priced on application, and every client gets a written price before work starts.
How long does a brand identity take?
Most DotPerformance identity projects run six to twelve weeks, from the first workshop to launch. The rollout across signage, vehicles, print and digital is planned so that it lands on one day.
Does DotPerformance do naming?
Yes, as part of positioning when a new name is needed. DotPerformance checks that the name and the web domain are available before you commit. Trademark clearance is done with your own lawyers.
Can DotPerformance refresh a brand rather than replace it?
Yes, and often a refresh is the right answer. DotPerformance’s research shows what is worth keeping in an existing brand, and the team will say so if a refresh will do rather than a full new identity.
What do we get at the end of a brand identity project?
The identity, the guidelines, every master file and the templates, stored in Kept™, DotPerformance’s asset bank, in every size your team needs, plus the rollout applied across the places the brand needs to be.
Who owns a brand identity designed by DotPerformance?
You do. The identity, the files and the guidelines belong to your organisation. DotPerformance can also apply the identity to your website through its Web & Apps team, in the same studio in Douglas.
Work.
Identities, applied.
