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TopCare

A coherent, credible presence for a growing care organisation.

TopCare Group delivers homecare, nursing, training and wellness across the Isle of Man. The care had a reputation. The brand, website and communications didn't reflect it. For a family comparing providers late at night, a care worker choosing between job adverts or a referrer forming a first impression, that gap creates doubt.

All TopCare Group work (3)

At a glance

  • Brand identity
  • Website
  • Photography and film
  • Communication framework
TopCare brand displayed on a large format screen showing homecare, nursing, training and wellness services for the Isle of Man, designed by DotPerformance

We rebuilt the brand, website, photography, film and communications as one system, structured around the people TopCare serves: families choosing care, people looking for work in care, and professionals making referrals.

Topcare healthcare logo featuring white heart with ECG pulse line and tagline "Home to Better Care" on a teal green background
Topcare logo featuring white heart with pulse line and "Home to Better Care" tagline on a medium blue background
Topcare healthcare logo featuring white heart with ECG pulse line and tagline "Home to Better Care" on a purple background
One identity across homecare, nursing, training and wellness.
TopCare branded polo shirts in four colours designed by DotPerformance as part of the TopCare brand identity for the Isle of Man healthcare provider
Uniforms in the same system.
TopCare business cards designed by DotPerformance, showing the front and back design including contact details for Sal Heddi, Managing Director, based in Douglas, Isle of Man
TopCare staff ID card and branded lanyard designed by DotPerformance, showing the Sal Heddi Registered Manager identity card for the Isle of Man healthcare provider
Two TopCare roller banners designed by DotPerformance, promoting homecare, nursing, respite care, end of life care and health care training services on the Isle of Man
Business cards, staff ID and roller banners, from the same identity.
TopCare website displayed across five mobile screens showing homecare, nursing, training, wellness and blood tests pages, designed and developed by DotPerformance for the Isle of Man healthcare provider
TopCare website pages displayed across overlapping desktop screens, showing the blood tests, homepage and contact sections designed and developed by DotPerformance
A website built around what families, referrers and staff each need to know.
TopCare social media content and Instagram feed designed by DotPerformance, showing branded posts for homecare, blood tests and community care services on the Isle of Man
Social posts for homecare, blood tests and community care, in the same look as the website.
Hand holding a tablet showing the TopCare homecare training and recruitment website
Training and careers, for the people TopCare needs to recruit.
TopCare website pages showing the navigation menu, about section and homepage designed and developed by DotPerformance for the Isle of Man healthcare provider
Built to be run by the organisation itself, and to hold together without us.

Related work.

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