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PGi

A rebrand to match a global racing data operation.

Premier Gateway International covers 130 race meetings a day across hundreds of locations, around the clock, in one of the most regulated industries there is. The operation had grown. The brand, website and communications still reflected an earlier stage. We rebuilt them to match the scale.

At a glance

  • Brand positioning
  • Visual identity
  • Website
  • Photography and video
  • AWS hosting
Raluca Matei Orton reviewing PGI's website project on a laptop at the DotPerformance office in Douglas, Isle of Man, with a digital brand presentation displayed on a large screen behind her

We delivered a full rebrand, a new digital platform, photography and video, bringing PGi’s outward presentation in line with an operation that had outgrown it.

PGi Wagering logo designed by DotPerformance, featuring the PGi wordmark on a navy oval with a green arc on a blue gradient background
PGi Wagering branded swing tags and badge mockups showing the logo designed by DotPerformance, laid out on a navy blue surface
A new identity, applied from the logo to badges and tags.
Line illustration of a harness racing driver in a sulky being pulled by a horse at speed, created by DotPerformance for the PGi Wagering brand
Line illustration of a greyhound racing at full speed wearing a numbered racing jacket, created by DotPerformance for the PGi Wagering brand
Line illustration of a harness racing driver in a sulky being pulled by a horse at speed, created by DotPerformance for the PGi Wagering brand
Line illustrations for thoroughbred, greyhound and harness racing.
Close-up of a jockey on a thoroughbred racehorse wearing a blue saddlecloth featuring the PGi Wagering logo designed by DotPerformance
One system across every racing code, down to the saddlecloth.
PGi Wagering website hero image designed by DotPerformance, showing a jockey on a thoroughbred racehorse mid-race with the tagline "We Know Wagering"
Two jockeys racing thoroughbred horses neck and neck on a racecourse, used in the PGi Wagering website designed by DotPerformance
We know wagering.
The PGi Wagering website designed by DotPerformance shown across smartphone and tablet, displaying the greyhound racing section, global coverage statistics, and homepage with the tagline "we know wagering"
A grid of multiple PGi Wagering website pages designed by DotPerformance, including the homepage, greyhound section, content providers page, about page, leadership team, and contact page
A website that shows the scale of the operation: global coverage, content providers and every code.
Steve Fletcher of PGi, photographed against a blue backdrop

“The attention to detail and commitment to delivering a high-quality product were evident throughout the entire process.”

Steve FletcherIT Manager, PGi

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