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H&H

E-commerce for an established road racing family.

H&H Motorcycles is the Isle of Man's official Yamaha dealer, run by the Harrison family, who race at the TT and the Manx Grand Prix. The showroom carried their reputation. The website didn't, and the stock behind it had outgrown its tools.

At a glance

  • Brand positioning
  • E-commerce website
  • Inventory platform
  • Photography and video
  • Hosting and development
Will Oates reviewing the H&H Motorcycles website on a laptop and monitor showing new bikes listings and product pages during the build process

Behind the site is an inventory system connected by API to several suppliers, so stock is live and browsing stays fast however complex the range. We also delivered the brand positioning, photography and video, carrying the Harrison family’s racing story into every page.

Nathan Harrison of H&H Motorcycles at the Isle of Man showroom wearing an H&H branded hoodie, commercial portrait photography by DotPerformance
Dean Harrison of H&H Motorcycles in the Isle of Man showroom wearing an H&H branded hoodie with arms crossed, commercial portrait photography by DotPerformance
Nathan, Glenn and Dean Harrison. A family who race motorcycles, rebuild them and sell them.
H&H Motorcycles logo in white and yellow with a red ampersand on a dark background, brand identity designed by DotPerformance for the Isle of Man Yamaha dealer
H&H Motorcycles branded black t-shirt showing the logo on the back, brand merchandise designed by DotPerformance for the Isle of Man motorcycle dealership
Their brand, carried onto the site.
H&H Motorcycles website new motorcycles page hero section showing a Yamaha motorcycle being worked on with the headline Yamaha Dealer, built by DotPerformance for the Isle of Man
H&H Motorcycles website section titled A Racing Dynasty showing a photo grid of the Harrison family at TT and Manx Grand Prix racing events on the Isle of Man, designed by DotPerformance
A racing dynasty, told on the site so the credibility that fills the showroom carries online.
The Harrison family, two sons and their father, wearing H&H Motorcycles branded hoodies in the Isle of Man showroom, photographed by DotPerformance
The family in the showroom.
H&H Motorcycles website motorcycle helmets product listing page showing John Doe helmet models with pricing and filter options, ecommerce platform built by DotPerformance
Motorcycle brand logos displayed on the H&H Motorcycles website including Arai, Alpinestars, Shoei, Quad Lock, AGV, and Oxford, ecommerce platform built by DotPerformance
Live stock from multiple suppliers, quick to browse.
H&H Motorcycles mobile website screens showing homepage promotional offer, product categories, helmets listing, meet the team page, servicing page, and product detail pages, built by DotPerformance
H&H Motorcycles website shown across four tablet screens displaying the homepage, new bikes listing, shopping bag, and servicing page, built by DotPerformance for the Isle of Man Yamaha dealer
Fast and simple on every screen, from new bikes to servicing.

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