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MyGym

Brand, e-commerce and video for a professional gym equipment supplier.

MyGym supplies professional-grade gym equipment across the Isle of Man, from full commercial fit-outs to serious home set-ups. The equipment was the real thing. The brand and website weren't saying so, and in a market where credibility comes before the phone call, that gap was costing them.

All MyGym work (2)

At a glance

  • Brand identity
  • E-commerce website
  • Product feed
  • Corporate video
  • Digital marketing and social
  • AWS hosting and support
MyGym ecommerce website shown on desktop, tablet, and mobile devices displaying product pages and homepage, built by DotPerformance for MyGym on the Isle of Man

The identity was built to work on a product label, a van, a social post and a commercial fit-out proposal without losing its shape. Alongside it we made a corporate video showing the scale of the operation, and ongoing social content to the same standard.

MyGym logo in yellow and white on a dark navy background, brand identity designed by DotPerformance for MyGym on the Isle of Man
MyGym logo in yellow and dark navy on a white background, brand identity designed by DotPerformance
An identity that works on a product label, a van and a fit-out proposal without losing coherence.
MyGym social media graphic with the headline Premium Gym and Fitness Equipment for the Isle of Man overlaid on a darkened gym floor with weight plates and cardio equipment, created by DotPerformance
Christie performing a cable exercise on commercial strength training equipment at the MyGym showroom on the Isle of Man
Content built to the same standard as the brand, driving traffic back to the site.
MyGym homepage displayed in a browser showing the hero section with Christie training and the headline Premium Gym and Fitness Equipment for the Isle of Man, designed by DotPerformance
MyGym ecommerce product category page showing eight gym equipment categories including bikes, ellipticals, strength machines, rowers, benches, treadmills, racks, and bundles, designed by DotPerformance
Fast, clear and built to convert.
MyGym mobile website pages shown in a diagonal layout including showroom, contact, equipment for rent, homepage, gym case studies, and servicing and maintenance sections, built by DotPerformance
MyGym ecommerce website desktop layouts shown in a diagonal arrangement including homepage, product listings, gym case studies, equipment for rent, home gym builder, and servicing pages, designed by DotPerformance
Showroom, rentals, case studies and servicing, on every screen.

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