Skip to content
dotperformance
Talk to us

PorchLight

Innovative new brand and website for intergenerational living.

PorchLight is a fully managed housing service that connects Isle of Man homeowners with sharers through intergenerational co-living and traditional lodging. Proposition, brand, collateral, and website, all from scratch.

At a glance

  • Concept and service design
  • Brand identity
  • Collateral
  • Socials
  • Website
PorchLight Lodging digital billboard reading Two generations. One simple idea. and Earn £6,000 or more a year with a fully vetted lodger, in an indoor concourse

We came in while PorchLight was still an idea, before there was a name or a logo. We worked out who it was for and what each side stood to gain, then mapped the journey for both, from first enquiry through vetting and matching to living arrangements that last.

PorchLight Lodging logo, a stacked black wordmark with a gold star accent
The PorchLight star and ring symbol in white on mustard gold
The PorchLight star icon in white on mustard gold
Warm, optimistic, honest. A name and identity that nod to what it feels like to come home and find the light on, with a palette that feels domestic rather than institutional.
Laptop, tablet and smartphones floating on gold, each displaying the PorchLight website
A single home for both audiences, each with their own journey, language and reassurance, plus Find-a-Room and application flows for both sides of the service.
Ella Garvey reviewing the PorchLight website at the DotPerformance studio
Ella Garvey reviewing PorchLight’s web content in the DotPerformance studio in Douglas.
PorchLight Bright Homes. Brighter Futures. poster in an outdoor display case
Hands holding a PorchLight flyer explaining lodging and co-living
Print built to make a brand-new idea feel trustworthy at first glance. The flyer sets out both services, lodging and co-living, side by side.
Nine PorchLight Instagram posts in a grid
Led with empathy, not explanation. Question-led posts came first, then carousels and stories explaining how home sharing works and what an empty room could earn.
PorchLight business cards for Jamie Stott, Managing Director
Cream tote bag printed with the PorchLight Lodging logo, on a cane chair
Every piece a new service needs to introduce itself, down to the managing director’s business cards.
Natural PorchLight hoodie with a navy logo and gold drawstrings
Merchandise in the brand’s own cream, black and gold, with the gold drawstrings picking up the star.
Black cap with the PorchLight logo and a gold star on the peak
White PorchLight mug with a gold interior
The star works as a mark on its own, here stitched on the peak of a cap.
Cream PorchLight T-shirt with a small chest logo
A small chest logo for everyday wear, so the people behind the service carry the brand too.

Related work.

All work

Get in touch

Submit a brief

Tell us about your project and we’ll respond with the best next step (usually within a few hours).

Or contact us directly

Studio

DotPerformance
94 Woodbourne Road
Douglas
IM2 3AS

Get directions