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Isle of Moo

A new brand to connect children with the Island's farming heritage.

Isle of Man Creamery is trusted, but a heritage brand has limited reach with children growing up further from the land. Rather than change its own brand, the Creamery created a new one alongside it. Isle of Moo is its adventurous younger sister, built to make farming fun first.

All Isle of Man Creamery work (4)

At a glance

  • Brand identity
  • Milk carton
  • Microsite
  • Moo Days
  • Livery and print
Overhead view of the Isle of Moo full vehicle wrap designed by DotPerformance for Isle of Man Creamery, showing the cartoon cow character and Hey Moo branding across the roof

Isle of Moo has its own name, voice and cartoon characters, designed to earn a child’s attention. The brand runs on delivery vehicles, event signage and materials, so the characters turn up wherever the Creamery does.

Isle of Man Creamery Fresh Manx Milk semi-skimmed carton showing the Isle of Moo brand on the side panel, promoting games, crafts, quizzes, recipes and isleofmoo.im
It starts at breakfast: games, crafts and a web address on the side of the carton.
Isle of Moo microsite design created by DotPerformance for the Isle of Man Creamery, showing the homepage and content sections for Moo Days, Moo Crafts, Moo Recipes and Moo Competitions
A microsite for home, school and the farm, where the activities feel more like play than learning.
Printed Isle of Moo craft activity sheets designed by DotPerformance for the Isle of Man Creamery, showing cut-out cow character pieces for children
Craft sheets children can cut out and keep.
Isle of Moo event banner displaying Moo Crafts and Moo Days sections with the cartoon cow character, promoting isleofmoo.im to families on the Isle of Man
Shirley Callow holding an Isle of Man Creamery milk carton at an Isle of Moo event, standing in front of Moo Days branded banners
Heather Hunter wearing an Isle of Moo branded t-shirt at a Moo Days event on the Isle of Man
Moo Days bring children to meet the cows and see where their food comes from.
Albert Orton and Arthur Orton feeding sheep at a Moo Days farm event on the Isle of Man, an Isle of Man Creamery initiative created by DotPerformance to connect children with farming and food
On the farm at a Moo Days event.
Isle of Moo branded roller banner design created by DotPerformance for the Isle of Man Creamery, showing the Hey Moo character with games, crafts, quizzes, recipes, activities, competitions and prizes listed
Two Isle of Moo pull-up banners designed by DotPerformance for the Isle of Man Creamery, displaying Moo Days, Moo Crafts, Moo Recipes and Moo Competitions sections with the cartoon cow character
Banners for events, schools and farms.
Isle of Moo vehicle livery designed by DotPerformance applied to Isle of Man Creamery delivery vans, showing the cartoon cow character and isleofmoo.im branding across both sides and the bonnet
Rear view of an Isle of Man Creamery delivery van with Isle of Moo livery designed by DotPerformance, featuring the cartoon cow character and isleofmoo.im web
The character on the vans, so it shows up wherever the Creamery does.
Adrian Crellin working on the Isle of Moo vehicle livery design at the DotPerformance studio on the Isle of Man, with the van rear design displayed on an iMac
Adrian Crellin designing the carton and the livery in our studio.

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