Skip to content
dotperformance
Talk to us

Creamery

Multi-channel campaign to drive mobile app adoption.

Isle of Man Creamery launched an app for Doorstep Delivery. Everyone on the Island already knows the Creamery, so the job wasn't awareness. It was changing a habit, without making digital feel like a replacement for the personal service customers value.

All Isle of Man Creamery work (4)

At a glance

  • Campaign
  • QR pathways
  • Product photography
  • Design direction
Isle of Man Creamery Doorstep Delivery digital bus stop advertisement designed by DotPerformance, showing the Jersey cow mascot, a QR code, and product range with the headline "Get The App"

Customers met the app through a QR code on their milk carton, so they could scan it on the doorstep and reorder in moments. We shot original photography across every food category for social, digital ads and print, with bold colour and local imagery that kept the Creamery sounding like itself.

Isle of Man Creamery Fresh Manx Semi Skimmed Milk carton showing the DotPerformance-designed Doorstep Delivery app promotion on the side panel, with a QR code and "Get The App" call to action, alongside the reverse panel highlighting the Creamery's grass-fed farming credentials
The whole strategy in one moment: a QR code on the carton already sitting on the doorstep.
Three Isle of Man Creamery Doorstep Delivery campaign posters designed by DotPerformance, showing the Jersey cow brand poster, a QR code app download poster with Isle of Man countryside product photography, and an app features poster highlighting ordering and delivery management
Bold colours, clear calls to action and local imagery, with the path to download kept as short as possible.
Product photography shot by DotPerformance for the Isle of Man Creamery Doorstep Delivery campaign, showing a range of Isle of Man Creamery grass-fed cheeses including Mature Cheddar, Mild Coloured Cheddar, Oak Smoked Mature Cheddar, and Mild White Cheddar, arranged on a wooden board with crackers, grapes, and pomegranate seeds
Product photography shot by DotPerformance for the Isle of Man Creamery Doorstep Delivery campaign, showing Fresh Manx Milk cartons including Whole and Skimmed varieties, with milk being poured into a bowl of cereal on a blue background
Product photography shot by DotPerformance for the Isle of Man Creamery Doorstep Delivery campaign, showing Isle of Man Creamery Spreadable butter and Salted Dairy Butter with sliced sourdough bread on a wooden board
Product photography shot by DotPerformance for the Isle of Man Creamery Doorstep Delivery campaign, showing Fresh Manx Low Fat Buttermilk and Manx Double Cream with strawberries and cream desserts on a pink background
Original photography across every category, used across social, digital ads and print.
Three Isle of Man Creamery Doorstep Delivery promotional leaflets designed by DotPerformance, each featuring a different product, Gellings free range eggs, Rowan Glen yogurt, and Isle of Man Creamery mature cheddar, with the headline "Get The App"
Isle of Man Creamery Doorstep Delivery branded tote bag designed by DotPerformance, featuring a close-up of a Jersey cow and the tagline "Not Just Milk", carried by a person on a cobbled street
Isle of Man Creamery Doorstep Delivery branded white staff T-shirt designed by DotPerformance, featuring the Jersey cow mascot and isleofmancreamery.com/delivery URL
Leaflets, totes and team kit in the same voice.
Multiple smartphone screens showing the Isle of Man Creamery Doorstep Delivery app and website designed as part of the DotPerformance campaign, including the homepage, product listings, FAQs, navigation menu, registration, and delivery sign-up pages
Hand holding a smartphone displaying the Isle of Man Creamery Doorstep Delivery app login screen, featuring the Jersey cow mascot and sign-in fields, designed as part of the DotPerformance app adoption campaign
The app itself, ready the moment someone scans.

Related work.

All work

Get in touch

Submit a brief

Tell us about your project and we’ll respond with the best next step (usually within a few hours).

Or contact us directly

Studio

DotPerformance
94 Woodbourne Road
Douglas
IM2 3AS

Get directions