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West Coast Fitness

Behind the scenes

Photography that started with real sessions.

West Coast Fitness already had the real thing: real sessions, real effort and loyal members. We photographed live classes as they happened, with coaches and members in the middle of the work, and built the gym’s visual system from those pictures.

All West Coast Fitness work (3)

What we did

  • Photography
  • Visual identity
  • Digital
A man intensely rides an air bike in a gym while a photographer captures the moment. A woman holds an LED light, emphasising a focused atmosphere.
A woman energetically leads a spin class, smiling while cycling on a stationary bike. Participants are visible, creating a focused and lively atmosphere.
A female instructor leads a focused spin class in a dimly lit room. Participants on bikes face her, conveying motivation and energy.
Spin classes, shot as they happened.
Two men exercise in a gym; one performs a box jump onto a high platform, while another supervises. A third person jumps onto a smaller box. The atmosphere is focused and energetic.
Three men performing push-ups in a gym, focused and determined. Coloured cones are placed on the floor as markers. Equipment is visible in the background.
Coaches and members in the middle of the work.
A boxing trainer instructs a woman in gloves, while a photographer captures the scene in a gym. The setting is dynamic and focused, conveying determination.
Photographing without stopping the session.

The film

West Coast Fitness: about the film

Related work.

All work

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Studio

DotPerformance
94 Woodbourne Road
Douglas
IM2 3AS

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