West Coast Fitness
West Coast Fitness
A dynamic promotional video, setting the tone in style.
West Coast Fitness has built a strong reputation on the Isle of Man through its facilities, its community and the atmosphere inside the gym. This film was created to show that clearly and honestly.
We filmed on location with the gym in full flow, capturing instructors, members and training sessions as they happened. No staging, no interruptions, just the space doing what it does.
The result was a promotional reel built around the real energy of the place, designed to feel dynamic, credible and true to the people who train there.
Crew
![Ella Garvey]()
Ella GarveyAD / Producer![Will Oates]()
Will OatesCamera Operator / Sound Recordist![Nico van Loggerenberg]()
Nico van LoggerenbergPhotographer
Related work.
![A man intensely rides an air bike in a gym while a photographer captures the moment. A woman holds an LED light, emphasising a focused atmosphere.]()
![]()
![]()
![]()
Behind the scenesWest Coast Fitness shoot
A brand photoshoot and visual system for West Coast Fitness.
View![West Coast Fitness logo embossed on orange printed material, part of the brand identity designed by DotPerformance for the Isle of Man fitness centre]()
Case studyWest Coast Fitness rebrand
One brand for a Peel gym, from the website to the kit members wear.
View![Two young players at a Let’s Play summer camp, one in a blue shirt and glasses, laughing at the camera]()
FilmLet’s Play Summer Camps
A week of football, friendship and fun at Let’s Play’s summer camps.
Watch
