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Newsons

Behind the scenes

Photography for a workshop’s next chapter.

Newsons needed new photography for its next website and a repositioning. We photographed the people, machines, process and finished work, to show both the precision of the craft and the character of the organisation behind it.

What we did

  • Creative direction
  • Photography

Services

Year

2026

Man in a workshop setting, intently examining a black fabric piece beneath industrial shelving. Large sign with partial text is visible, suggesting focus and concentration.
Close-up of an embroidery machine stitching the word "NEWSONS" on fabric. The scene is dimly lit, focusing on the machine's precision and detail.
Close-up of an embroidery machine stitching "NEWSONS Printing & Embroidery, Est. 1985" on white fabric. The scene has a focused, professional tone.
Embroidery, stitch by stitch.
A man in a hoodie stands confidently with arms crossed. Behind him is a large, partially visible, yellow sign. The mood is relaxed and self-assured.
The people behind the work.
A hand carefully uses small red scissors to trim white material with stitched text. The focus is on precision and detail in fabric crafting.
Finishing by hand.
A white shirt with "Newsons Printing & Embroidery" logo is surrounded by red-handled scissors, a spool of blue thread, a ruler, tweezers, and pins.
The finished product.
A close-up of an embroidery machine working on dark fabric. Needles are threading, with a person in a jacket adjusting the material, creating a focused and industrious atmosphere.
The embroidery machines at work.
A man intently oversees an embroidery machine stitching text on white fabric. The setting is warmly lit, highlighting focused craftsmanship.
A person adjusts a hoop on an embroidery machine featuring a navy garment labeled "Bidvest Noonan Security Officers."
Stitching gold thread, lettering and uniform badges.
Close-up of a Brother embroidery machine screen showing a design preview. A hand operates the touchscreen, set against a vibrant green background.
A man in a light hoodie smiles gently, working on a machine's computer display. The background is vibrant with green and yellow hues, creating a warm, approachable mood.
A man in a beige hoodie is smiling while looking at sewing equipment. Spools of thread are visible in the foreground, creating a warm, focused atmosphere.
Setting up designs on the machine.
Close-up of sewing thread spools in various colors, including black, gold, and white, on a blurred green background, evoking creativity and craftsmanship.
Thread, spools and bobbins.
Close-up of hands meticulously threading a needle on a sewing machine, capturing a careful and focused moment with a dimly lit background.
A hand sprays adhesive from an aerosol can onto a large sheet of paper. The mist creates a soft, focused effect. The mood is concentrated and artistic.
Threading, cutting labels and preparing transfers.
Person in light sweater preparing to apply a transfer onto an orange garment labeled "NEWSONS PRINTING & EMBROIDERY EST. 1946," conveying a focus on craftsmanship.
Printing on the heat press.
A man in a light beige hoodie stands confidently in front of an industrial building, with a blue wall and a yellow vintage "Newsons Trading" sign.
A person wearing a hoodie with "Newsons Printing & Embroidery, Est. 1946" printed on the back. The setting appears to be an office with computer screens.
A man in a hoodie works intently with tools in a workshop. Surrounded by shelves, boxes, and machinery, he appears focused and precise.
The people behind Newsons, established in 1946.

Related work.

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94 Woodbourne Road
Douglas
IM2 3AS

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