Skip to content
dotperformance
Talk to us

Island Seafare

Rebrand and digital platform for an Isle of Man shellfish supplier selling into Europe.

Island Seafare is a family-owned Isle of Man company supplying shellfish to the UK, France, Italy and Spain. The shellfish was never the problem. The brand reflected where the company had been, not where it was going. We repositioned it for European markets without losing the heritage that makes the product worth buying.

At a glance

  • Brand identity and monogram
  • Visual identity and icons
  • Website
  • Ordering
  • Videography

Services

Year

2022

Large format outdoor billboard displayed on a brick wall beneath a railway bridge showing the Island Seafare brand campaign featuring lobster and shellfish photography, the Island Seafare logo, product list including Queen Scallops, Squid, Lobster, Langoustine, Clams, Prawns, Crab and King Scallops, and the tagline Trusted to Deliver by Many of Europe's Largest Supermarkets, with website URL www.islandsefare.im

At the centre of the rebrand is a monogram built around the letters IS, a modern take on the Island’s Celtic and Gaelic heritage. The website was rebuilt around Island Seafare’s markets, the Isle of Man, the UK, France, Italy and Spain, with faster ordering for trade buyers.

Film shows the product, the process and the Island behind it, which in premium seafood does work that product photography alone can’t.

Island Seafare logo stacked lockup on a blue background showing the brand mark, established 1991, and Isle of Man seafood partner tagline, designed by DotPerformance
Island Seafare logo mark shown in four colour variations, white on blue, orange on white, blue on white, and white on orange, as part of the brand identity designed by DotPerformance
Island Seafare crab icon in white line illustration on an orange background, part of the custom shellfish icon set designed by DotPerformance
An IS monogram drawn from the Island’s Celtic and Gaelic heritage.
Person walking past a large outdoor hoarding displaying the Island Seafare brand guidelines, including logo, typography and colour palette, designed by DotPerformance
Person holding a large Island Seafare brand guidelines poster showing typography, logo, colour palette, icon set and shellfish product photography, designed by DotPerformance
A complete visual system, built for consistent use at home and abroad.
Island Seafare brand guidelines document laid out at an angle showing colour palettes, logo grid, icon set, Isle of Man coordinates typography, and shellfish product photography, designed by DotPerformance
Island Seafare business cards for team members Nick Pledger and Tim Craft, showing brand identity with shellfish photography and Isle of Man address, designed by DotPerformance
Iconography, colour and type drawn from the same source: the Island and what it produces.
Island Seafare large-format billboard displaying shellfish product photography and the brand's seafood range including queen scallops, squid, lobster, langoustine, clams, prawns, crab and king scallops, designed by DotPerformance
Provenance has to be communicated before a conversation begins.
Close-up of queen scallops being cooked in a pan with herbs and sauce, shellfish product photography for Island Seafare
Close-up of a live lobster claw on ice, shellfish product photography for Island Seafare sourced from Isle of Man waters
Queen scallops and lobster from Isle of Man waters.
Island Seafare website crab product page showing a whole brown crab on ice with a dark background, part of a shellfish species navigation including lobster, langoustine and mussels, designed by DotPerformance
A site built around the product, species by species.
Island Seafare website design by DotPerformance displayed across multiple angled screens showing crab product page, lobster listing, who we are section and Isle of Man harbour photography
Content and structure for buyers on the Island, in the UK and across Europe.
Island Seafare brand and website across various materials and devices
The brand and website across every touchpoint.

Related work.

All work

Get in touch

Submit a brief

Tell us about your project and we’ll respond with the best next step (usually within a few hours).

Or contact us directly

Studio

DotPerformance
94 Woodbourne Road
Douglas
IM2 3AS

Get directions