A media library for the TT press office, built for race day.

Before this system, that work ran on email, transfer links, shared folders and direct messages. A journalist on deadline would ask for the shot of a rider at a particular corner and wait for someone at the event to find it. Press releases went out as attachments, with no record of who had received them, no central archive and no consistent tagging. When a result broke and every outlet pulled files at once, full-size originals crawled from a single web server.

We worked with the press team on what a live-event media operation needs, rather than what a generic media library offers. It had to take in content fast on race day, serve a global audience the moment it was published, and put accredited press in front of the exact file they wanted, without anyone at the event acting as librarian.

The system went live ahead of a TT fortnight and was stress-tested by the press team and accredited photographers during practice week, before the first live press release went out.

Media that used to move through improvised channels now lives in one tagged, searchable library that verified press can reach from anywhere. Photographers upload once, and the delivery network handles the rest. An outlet on deadline can find the exact rider, race and location in seconds and download a print-ready file.

The press office works through a queue of access requests instead of an inbox of one-off asks, and it knows who has downloaded what. The system scales with race-week traffic, and the archive becomes more valuable with every event.