Format: Founder film
Commission: Part of brand refresh and marketing campaign
As part of a wider brand refresh and marketing campaign, we produced a founder film for TopCare Group. The film introduces Sal Heddi and the principles that shaped TopCare from the start.
Sal founded TopCare in 2019, following fifteen years in nursing care. The organisation has since grown from a home care operation into a wider service covering homecare, nursing, training and wellness.
The brief was to avoid a scripted corporate promo. We took a documentary approach and built the film around Sal’s own account of his journey, including his early life in refugee camps and his route into care.
The result is a clear founder narrative that sets context for the organisation and supports the wider campaign. DotPerformance