Isle of Man Creamery

D​oorstep Delivery - Digital App Launch Campaign

A comprehensive marketing campaign that combined traditional advertising with digital innovation, ensuring the Creamery's message reached customers wherever they were throughout their daily routines.

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The Challenge

The Isle of Man Creamery needed to drive awareness and adoption of their new mobile app whilst maintaining their trusted, local brand presence. With increasing competition from online retailers and changing consumer habits, they required a comprehensive campaign that would reach customers across multiple touchpoints - encouraging them to embrace digital convenience without losing the personal connection they're known for.


The Approach

We worked closely with IOM Creamery's marketing manager to develop a multi-channel campaign that blended physical visibility with digital activation.


Physical presence:
  • Custom milk carton designs with QR codes
  • Bus advertising across Island routes
  • Pull-up and outdoor vinyl banners
  • Branded staff T-shirts for on-the-ground promotion

Digital integration:
  • Targeted social media campaigns
  • Dynamic digital billboards
  • Strategic leaflet distribution
  • Coordinated online and offline messaging

Design direction:

A modernised visual approach balanced heritage with digital first clarity: bold colours, strong calls to action, consistent messaging, local imagery, and mobile-optimised layouts.

Photography

To highlight the quality and variety of IOM Creamery’s products, Nico, our talented photographer, captured striking images of each food category. These photographs were used extensively across the campaign, from social media posts and digital ads to printed materials. By showcasing the fresh, high quality products available for delivery through the app, the visuals helped build trust and appetites alike, reinforcing the Creamery’s commitment to excellence and encouraging customers to explore their offerings with confidence.

The Outcome

The app launch campaign successfully increased awareness, strengthened brand visibility across the Island, and drove meaningful engagement. By combining traditional advertising with digital innovation, Isle of Man Creamery reached customers through the channels they trust while guiding them seamlessly toward the app. Locally tailored messaging, consistent visuals across every touchpoint, and simple, QR-led pathways made the transition to digital ordering effortless.

The campaign demonstrated how a local business can modernise effectively, drive strong customer engagement, and still maintain the personal, community-focused identity that sets it apart.

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