The Small Branches Workshop is a three-day event focused on enhancing parliamentary independence in small jurisdictions through expert presentations, case studies, and practical exercises.
For this year's Isle of Man workshop, the CPA needed more than simple event documentation. They wanted content that would actively drive engagement across their global network, capturing the energy and practical value of the workshop to encourage other Small Branch members to participate in future CPA initiatives.
We delivered three videos: a campaign piece built around member testimonials, a speakers feature, and an accessibility-focused video. The challenge was striking the right balance - maintaining the professionalism expected of a global democratic institution while capturing the authentic enthusiasm that makes people actually want to participate.