You know where it comes from
An origin-led campaign for Isle of Man Creamery.
Isle of Man Creamery wanted a simple, confident way to underline what makes its milk different: local source, clear supply chain, and familiarity people recognise.
We originated the campaign concept: a chicken dressed as a cow. It’s a light visual idea with a clear role, making the message immediate before any copy is read.
The creative was designed to work at distance and at speed, across outdoor and retail-facing formats, with the line holding the point in plain language: You know where it comes from.
Project scope
Campaign concept and line
Art direction and design system
Campaign assets for rollout