Team.
A senior team of 18 delivering brand, digital, video, and systems entirely in-house. The people you meet at the start are the people doing the work.
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Andy Orton
FounderAndy is the founder and owner-operator of DotPerformance. He works directly with founders and leadership teams on the work that sits underneath growth: clarity, credibility, conversion, and the systems that make it all hold together.
Raluca Matei
Operations DirectorRaluca is the Operations Director of DotPerformance. She is the person who makes the business work. Not in the background, but at the centre of it. She is responsible for how it runs, how it grows, and whether the standard holds across every client and every deliverable.
Adrian Crellin
UI / UX SpecialistAdrian is UI/UX Specialist at DotPerformance. With more than 15 years of experience across wireframing, UI/UX design, and front-end development, he is one of those genuinely rare people who excels at both the design and the technical side of the work. That combination is what allows him to create digital experiences that are not just visually clean but properly built.
Dave Edis
Senior DeveloperDave is a Senior Developer at DotPerformance. He has spent decades working at the sharp end of software development, and the depth of knowledge that comes with that is evident the moment you work with him.
Simon King
Head of DigitalSimon is Head of Digital at DotPerformance. Over more than 25 years he has worked across the full spectrum of the industry, and that breadth is not incidental. Where most people specialise early and stay there, Simon built something that is genuinely rare: a mind that holds design, development, strategy, and systems thinking all at once.
Theo Wierzma
Senior DeveloperTheo is a Senior Developer at DotPerformance, specialising in backend development and system architecture. With more than two decades of experience, he brings the kind of technical depth and forensic attention to detail that complex, foundational work demands.
Claudiu Danila
Senior DeveloperClaudiu is a Senior Developer at DotPerformance. With more than 20 years of experience across front-end and back-end development, he builds what others design and makes it work the way it should. That full stack capability is what allows him to take a project from concept to completion, without anything getting lost between disciplines.
Rachel Fabrizio
Customer Services ManagerRachel is the Customer Services Manager at DotPerformance. She is the person clients hear from first, return to most, and remember longest. Fifteen years of experience across customer service, project management, and client delivery means she does not just understand what a good client experience looks like. She knows how to build one, and how to sustain it.
John Beaty
Head of SystemsJohn is Head of Systems at DotPerformance. He is the person who keeps everything running, and who understands that when the technical infrastructure is solid, everyone else can do their best work. Two decades of experience across systems, security, and technical support means he has seen almost everything. Very little phases him.
Veronica Danila
Front-End DeveloperVeronica is Front-End Developer at DotPerformance. She builds the front-end of websites to a high standard, with a particular focus on the detail and testing that determines whether something is truly ready to launch rather than just ready to look at.
Juan Readshaw
Systems SpecialistJuan is Systems Specialist at DotPerformance. He maintains and supports client systems, handling the monitoring, maintenance, and day to day fixes that keep everything running as it should.
Paula Hamilton
Accounts ExecutivePaula is the Accounts Executive at DotPerformance. She is responsible for the day to day running of accounts across the business, and brings more than a decade of experience to a role that touches every part of how the company operates.
Will Oates
Cinematographer & EditorWill is Cinematographer and Editor at DotPerformance. He plans, shoots, and edits video and photography content, and brings to that work an eye that is genuinely his own.
Jason Burton
Branding SpecialistJason is Branding Specialist at DotPerformance. With more than 30 years of experience across graphic design, branding, illustration, and print and digital design, he brings a depth of craft to the work that is genuinely difficult to find. He is the person who takes what a business is and translates it into something people can see, feel, and remember.
Nico van Loggerenberg
Photographer & CinematographerNico is the Photographer and Cinematographer at DotPerformance. He works across photography, videography, and video editing, and brings to everything he does a standard of precision that is immediately apparent in the finished work.
Ella Garvey
Marketing ExecutiveElla is Marketing Executive at DotPerformance, though her role is broader than that title typically implies. Most marketing executives develop strategy and plan content. Ella also designs, and works directly within the creative and production process alongside the team
Mark Wade
Senior DeveloperMark is a Senior Developer at DotPerformance. He brings more than 20 years of coding experience and a full stack capability that spans frontend and backend development across a wide range of languages and technology stacks.
Frequently
Asked Questions.
How big is the DotPerformance team?
DotPerformance has 18 people. The team covers brand, UI/UX, front-end and back-end development, systems, video, photography, marketing, operations, and client services. All disciplines sit under one roof in the Douglas studio.
Will I work directly with senior people?
Yes. DotPerformance does not use account handlers or intermediaries. The people listed on this page are the people doing the work. Most projects involve Andy Orton directly alongside the relevant specialists.
Does DotPerformance outsource or subcontract any work?
No. All core work is delivered by the in-house team. That includes brand, design, development, video production, photography, systems, and marketing. Nothing is passed to freelancers or third-party agencies.
What experience does the DotPerformance team have?
Most of the team have 15 to 30 years of experience in their discipline. The agency has been operating since 2006 and several team members have been with DotPerformance for a significant part of that time.
Can the DotPerformance team handle a full project across multiple disciplines?
Yes. Because brand, digital, video, photography, systems, and marketing all sit within one team, DotPerformance delivers joined-up projects without handovers between suppliers. A branding project that leads into a website build that requires photography and video is handled by the same team throughout.
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