Jason Burton
Branding SpecialistJason is Branding Specialist at DotPerformance. With more than 30 years of experience across graphic design, branding, illustration, and print and digital design, he brings a depth of craft to the work that is genuinely difficult to find. He is the person who takes what a business is and translates it into something people can see, feel, and remember.
Thirty years in design does not just give you skills. It gives you instinct. Jason can look at a business and identify the visual language it needs before most people have finished explaining what they do. That ability to get underneath a brand, to find its personality and give it form, is what separates him from designers who simply make things look good. Jason makes things mean something.
His range is extensive. Graphic design, digital and print, illustration, infographic creation, line drawing, and brand identity all sit within his repertoire. But what runs through all of it is a consistent standard: considered, precise, and built to last. He does not chase trends. He builds things that hold up.
He turns into a self-confessed nerd when something interests him, which happens often and leads to work that goes further than the brief.
What does Jason specialise in?
Brand identity and visual communication. Jason works at the point where strategy meets craft, taking the thinking behind a brand and turning it into a visual language that works across every touchpoint. That spans everything from logo and identity through to illustration, infographics, and print and digital design.How does Jason approach a new brand?
He starts with understanding. Before any visual work begins, Jason wants to know what the business actually is, what makes it different, and what it needs to communicate. The design comes from that understanding, which is why it tends to feel right rather than just look good.What does thirty years of experience give you?
Confidence in the fundamentals and a very good sense of what is worth trying. Jason has worked through enough design trends to know which ones matter and which ones age badly. That perspective is what allows him to create work that feels current without being disposable.
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