Insights: Online shops

How small independent retailers can rapidly launch an online shop with postal, delivery and/or click and collect service.

Tips to help you get started
article by Andy Orton
Online shops

In response to the coronavirus pandemic many retailers have been in touch to ask for help setting up an online shop. 

Here are some useful tips on how to get started. 

Set up PayPal for business

Set up and follow procedures for lifting limits on a PayPal business account. It’s best to do this now because you will need it later.

Make sure your Facebook page is up to date and active

Your page is a valuable marketing tool, think of it as a shop window to help you promote your business.

Use stand-out photography

Stunning imagery is essential for an online store. The better the images, the higher your conversion rate so it's worth investing time and money to hire a professional photographer or source images from supplier. 

Use well established marketplaces 

Consider selling via Amazon, Ebay or Etsy for example. 

Contact the Post Office

Here you'll find details of the collection and delivery services available.

Future-proof your business

Start looking at different ways to grow your business over the coming months. Some options, such as building a store with a service like https://shopify.com, may require an upfront investment but it will pay off in the long run.

If you are struggling and require professional support, then please get in touch. 

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