Objective:
The Isle of Man Fire and Rescue Service approached our team with the goal of creating a recruitment video that would showcase the exciting and dynamic nature of their work.
Target Audience:
Potential recruits who may consider a career as a firefighter.
Strategy:
After brainstorming ideas, we proposed the use of a first-person view (FPV) drone to capture a single, continuous shot that would give viewers a unique perspective on the daily tasks and challenges faced by fire and rescue professionals.
To prepare for the shoot, our team worked closely with the Isle of Man Fire and Rescue Service to plan out the ideal flight path for the FPV drone. This involved scouting the fire station and identifying key points of interest that would give viewers a comprehensive overview of the facilities, equipment, and procedures used by the team.
On the day of the shoot, our team arrived on location with a full range of camera and audio equipment, as well as a state-of-the-art FPV drone. After a thorough safety briefing and a few test runs, we were ready to capture the one-shot video.
Using the FPV drone, we flew over the training facilities and followed the team as they performed a variety of simulated training scenarios, giving viewers a first-hand look at the skills and techniques used by the Isle of Man Fire and Rescue Service. The final video was edited to include dramatic music and graphics
The result was a recruitment video that was both informative and inspiring, successfully capturing the excitement and sense of purpose that comes with being a member of the Isle of Man Fire and Rescue Service. The video was well received by both the team and the broader community, and played a key role in attracting new recruits to the organisation.
Equipment and Crew:
Andy Orton flying the DroneCo Snaphot built by QS Labs.
William Oates on behind the scenes.
Juan Readshaw as FPV spotter and Production Assistant.
Sound design by William Oates with the help of David Cowley.
Editing by William Oates, Andy Orton.