Revving Up for Success.

A Look at the Digital Evolution of the Iconic Manx Grand Prix.


The Manx Grand Prix, dating back to 1923, is a historic motorcycle racing event held annually on the Isle of Man. Attracting thousands of fans from around the world, the event's website serves as a vital source of information for fans, competitors, local residents, and media.

What was important?

When considering a change in design and identity for an event as historic as the Manx Grand Prix, it is essential to approach the task with respect for the event's heritage and longevity.

The Manx Grand Prix has a rich history and any changes made to its design and identity should take into account the event's storied past and the significance it holds for fans, competitors, and the community.

It is important to approach any updates with a balance of preserving the event's tradition while also modernising and evolving to attract new fans. A well-executed update to the event's design and identity can help to ensure its continued success for many years to come.

Modernising the Colour Palette

When modernising the colour palette of the Manx Grand Prix, it was important to work closely with the event's brand designer to ensure that any changes were in line with the event's overall brand. After careful consideration, we ultimately agreed on a racing green colour with a complementary orange accent.

Racing green is often associated with motorsports and the colour is associated with speed and power. The orange accent adds a vibrant, modern touch and provides a strong contrast to the green.

This colour combination is not only eye-catching, but it also helps to create a cohesive and recognisable brand for the event. The use of these colours brings a fresh, modern look to the event while still paying homage to its heritage and history.

Designing the User Interface

When designing the user interfaces for the Manx Grand Prix website, it was important to take into account the needs and experiences of all stakeholders. This includes not only the fans, competitors, and local residents, but also the media and other organisations involved in the event. To ensure that the website is able to effectively meet the needs of all stakeholders, it is essential to carefully consider the content, structure, and overall user experience of the website.

In order to achieve this, using tools such as Figma to design the user interfaces is an effective way to visualise and iterate on different design options. Additionally, analysing traffic to the website can provide valuable insights into how users interact with the site and inform design decisions. For example, data on page views, bounce rates, and user flow can help to identify areas of the website that may be confusing or difficult to navigate, allowing for targeted improvements to be made.

By considering the needs and experiences of all stakeholders, and using data to inform design decisions, it is possible to create a user-friendly and effective website that can handle a high volume of visitors. This is especially important for an event like the Manx Grand Prix, which attracts thousands of fans from around the globe, and it is crucial that the website can meet their needs and keep them informed about the event.

Content Management System (CMS)

A Content Management System (CMS) is a tool used to manage and update website content, such as updates on the schedule of events, competitor information and other details. It is particularly useful for events like the Manx Grand Prix that require regular and timely updates, enabling the events team to make changes quickly and efficiently.

A CMS also allows multiple team members to work on the website simultaneously, saving time and ensuring that the website is always up to date and accurate.

A variety of digital tools

For the Manx Grand Prix event, a variety of digital tools were built to provide a comprehensive and seamless experience for all stakeholders. These tools include:

Press Portal: This tool allows media outlets to access and download high-resolution images and other media assets, as well as receive updates on the event schedule and other important information.

Ticketing System: This tool allows fans to purchase tickets for the event online and receive updates on event schedule and related information.

Results Database: This tool allows competitors and fans to access race results, standings, and other important data.

Travel Information: This tool provides information about transportation, accommodation and other useful information for visitors travelling to the Isle of Man for the event.

News: This tool keeps stakeholders updated with the latest news and information about the event.

Live Timing: This tool allows fans to follow the action on the track in real-time, providing information about lap times, leaderboards, and other important data.

All these tools were built to provide an efficient and seamless experience for all stakeholders, by providing them with all the necessary information, updates and access to different functions, in a user-friendly and easy way. These tools were also designed to work together to create a cohesive and integrated experience for fans and competitors, and the press, by providing the necessary information and access to different functions in one place.

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