Our work with Kellas involved creating a new brand identity that reflects the company’s refinement and forward-looking vision. The identity of Kellas is constructed from several core elements, forming a distinctive visual language that renders our brand instantly recognisable, resonating with qualities of trust, value and sophistication.
The initial focal point within the Logomark is the stylized Kellas Wordmark. This style strongly ties a brand’s visual identity to the company name. This dynamic lettering stands out as the defining feature;. crafted around the Jemenia font, the letters have been purposefully modified to seamlessly align with Kellas' overarching vision.
Enhancing its iconic appeal, Kellas' wordmark is adorned with a stylized sun, inspired by the historical decor of the building. A noteworthy moment emerged during the renovation phase when an old and large door was unveiled, exposing a period sun motif in its design. This discovery sparked the creative insight to incorporate this distinctive feature into Kellas' new logo, thereby offering a heartfelt and poignant tribute to the rich history of the building.
The Kellas Iconmark stands as the brand's most concise graphic representation. Crafted as an abstraction, it incorporates the initial letter of the Kellas name within the embrace of two ellipses. This emblem not only encapsulates the essence of Kellas' identity but it also articulates a continuous and unbroken flow, a profound sense of wholeness and completeness underscoring the notion of seamless and harmonious operations.
Interior photographs courtesy of Amore du Plessis / Kellas