Introduction:
A cheeky rapscallion, a colourful and cartoony brand that gave the Creamery a new lease of life, helping add fun to its long history and heritage. The Isle of Moo is the cheeky younger sister of the more sensible IOM Creamery, and this gives it greater license for playfulness as a brand.
Background:
The younger generation often have little exposure to farming and agriculture. This lack of familiarity can make it difficult for them to appreciate the importance of these industries and the role they play in providing the food we consume and it's effect on the environment we live in. In this case study, we will examine the creation of a brand to introduce the younger generation to farming and agriculture.
The brand we created is called Isle of Moo. Isle of Moo aims to educate and engage the younger generation on the topic of farming and agriculture through interactive experiences and educational content.
The brand will focus on creating a positive and approachable image for farming, as it is often perceived as a difficult or unglamorous industry.
Marketing Strategy:
To reach our target audience, Isle of Moo will utilise social media platforms such as Instagram and Facebook, as well as partnering with influencers who have a large following among the younger generation. We will also hold farm days, allowing individuals to get hands-on experience with farming and agriculture.
In terms of messaging, Isle of Moo will emphasise the importance of supporting local farmers and the environmental benefits of sustainable farming practices. We will also highlight the many career opportunities available in the agriculture industry, such as research and development, marketing, and technology.
Isle of Moo will continue to engage with our audience through regular posts on social media and the organisation of additional events and workshops. We will also work with schools and organisations to bring farming and agriculture education to young people.