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A white shirt with "Newsons Printing & Embroidery" logo is surrounded by red-handled scissors, a spool of blue thread, a ruler, tweezers, and pins.
Person in light sweater preparing to apply a transfer onto an orange garment labeled "NEWSONS PRINTING & EMBROIDERY EST. 1946," conveying a focus on craftsmanship.
Close-up of an embroidery machine stitching the word "NEWSONS" on fabric. The scene is dimly lit, focusing on the machine's precision and detail.
A person adjusts a hoop on an embroidery machine featuring a navy garment labeled "Bidvest Noonan Security Officers."
A person wearing a hoodie with "Newsons Printing & Embroidery, Est. 1946" printed on the back. The setting appears to be an office with computer screens.
Close-up of sewing thread spools in various colors, including black, gold, and white, on a blurred green background, evoking creativity and craftsmanship.
A hand sprays adhesive from an aerosol can onto a large sheet of paper. The mist creates a soft, focused effect. The mood is concentrated and artistic.
A white shirt with "Newsons Printing & Embroidery" logo is surrounded by red-handled scissors, a spool of blue thread, a ruler, tweezers, and pins.
Person in light sweater preparing to apply a transfer onto an orange garment labeled "NEWSONS PRINTING & EMBROIDERY EST. 1946," conveying a focus on craftsmanship.
Close-up of an embroidery machine stitching the word "NEWSONS" on fabric. The scene is dimly lit, focusing on the machine's precision and detail.
A person adjusts a hoop on an embroidery machine featuring a navy garment labeled "Bidvest Noonan Security Officers."
A person wearing a hoodie with "Newsons Printing & Embroidery, Est. 1946" printed on the back. The setting appears to be an office with computer screens.
Close-up of sewing thread spools in various colors, including black, gold, and white, on a blurred green background, evoking creativity and craftsmanship.
A hand sprays adhesive from an aerosol can onto a large sheet of paper. The mist creates a soft, focused effect. The mood is concentrated and artistic.
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Newsons Printing & Embroidery

Photography to support the next chapter of Newsons.

Newsons needed a new bank of photography to support the next generation of its website and the repositioning of the business.

The aim was not just to document the workshop, but to create a set of images that could present Newsons with more clarity and confidence. We photographed the people, machinery, process and finished work in a way that showed both the precision of the craft and the character of the business behind it.

The shoot was built to give the brand usable, consistent photography across the full digital presence. Detail shots, portraits, environment images and product moments were all planned to work together, so the website could show Newsons as it actually is: experienced, capable and still deeply hands-on.

The result was a photography set that helped move the business forward visually, giving the new website and wider repositioning something real to stand on.

Our role: Creative direction and photography for website redevelopment and brand repositioning.

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