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A bus shelter advertisement for Isle of Man Creamery featuring a rooster beneath the word "Moo!" with the text "Beware of imposters, Buy Manx milk" and the hashtag #youknowwhereitcomesfrom, displayed on a city street.
An angled print poster mockup for Isle of Man Creamery on a grey background. The poster features a rooster beside the large headline "Moo!" with a milk splash graphic, the text "Beware of imposters, Buy local Manx milk," the hashtag #youknowwhereitcomesfrom, and the Isle of Man Creamery logo in the bottom left corner.
Two-sided table tent card for Isle of Man Creamery. The front panel features bold colorful text listing products: Milk, Cheese, Cream, Buttermilk, Butter. The back panel shows a rooster with the text "Moo! Beware of imposters, Buy local Manx milk" and the Isle of Man Creamery logo.
An angled print poster mockup for Isle of Man Creamery displayed on a bold gold/mustard yellow background. The poster features a rooster with the headline "Moo!", the text "Beware of imposters, Buy local Manx milk," the hashtag #youknowwhereitcomesfrom, and the Isle of Man Creamery logo.
A bus shelter advertisement for Isle of Man Creamery featuring a rooster beneath the word "Moo!" with the text "Beware of imposters, Buy Manx milk" and the hashtag #youknowwhereitcomesfrom, displayed on a city street.
An angled print poster mockup for Isle of Man Creamery on a grey background. The poster features a rooster beside the large headline "Moo!" with a milk splash graphic, the text "Beware of imposters, Buy local Manx milk," the hashtag #youknowwhereitcomesfrom, and the Isle of Man Creamery logo in the bottom left corner.
Two-sided table tent card for Isle of Man Creamery. The front panel features bold colorful text listing products: Milk, Cheese, Cream, Buttermilk, Butter. The back panel shows a rooster with the text "Moo! Beware of imposters, Buy local Manx milk" and the Isle of Man Creamery logo.
An angled print poster mockup for Isle of Man Creamery displayed on a bold gold/mustard yellow background. The poster features a rooster with the headline "Moo!", the text "Beware of imposters, Buy local Manx milk," the hashtag #youknowwhereitcomesfrom, and the Isle of Man Creamery logo.
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Isle of Man Creamery

An origin-led campaign for Isle of Man Creamery.

You know where it comes from

An origin-led campaign for Isle of Man Creamery.

Isle of Man Creamery wanted a simple, confident way to underline what makes its milk different: local source, clear supply chain, and familiarity people recognise.

We originated the campaign concept: a chicken dressed as a cow. It’s a light visual idea with a clear role, making the message immediate before any copy is read.

The creative was designed to work at distance and at speed, across outdoor and retail-facing formats, with the line holding the point in plain language: You know where it comes from.

Project scope

Campaign concept and line
Art direction and design system
Campaign assets for rollout

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