The crab that went to Europe.

The rebrand of Island Seafare targets expanded distribution of high-quality shellfish to the EU.

Island Seafare is a family-owned business located on the Isle of Man that specialises in the distribution of high-quality shellfish, mainly to the UK & European markets. 

There comes a time for every business where they recognise their brand is outdated and doesn't reflect their business today.

What followed was a complete redesign of their brand along with the redevelopment of their website and content including videography, iconography, structure and new digital tools to make ordering more streamlined.

The new blue and orange colour scheme is inspired by the colours found in shellfish.

The custom-made celtic-inspired iconography represents the company's roots and location.

We captured beautiful video footage featuring chef Steve preparing the products.

This fun icon set brings life to the brand.

The colour scheme applied over the photos brings an immediate identity for brand recall.

An innovative use of typography.

A moving and interactive experience.

Super slow motion shots with the Freefly Wave camera.

A really beautiful website UI.

Our video crew gathered footage from the boats and factory.


The outcome of this project is a comprehensive overhaul of the Island Seafare brand, featuring a distinctive identity that reflects the Celtic culture of the Isle of Man and stands out from competitors in the industry.

The brand is expected to resonate strongly with target markets in EU countries such as France, Spain, and Italy.

Its colour scheme and design style are optimised for high recall.

The website, which is custom-built and handcrafted, offers a visually stunning and user-friendly interface that immerses visitors.

Video elements are incorporated to enhance engagement.

Additionally, the ordering system has been significantly improved, making it easier for Island Seafare to display its catch and product availability to clients.

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