We design the whole
brand experience.
Identity, website, photography, video, and social. Designed as one system by one senior team..
DotPerformance creates brand identities and builds the complete experience around them. We design from scratch in Figma, developing logo, typography, colour, and visual language into a system that works across every touchpoint. Because we also build websites, produce photography and video, and run social media in-house, nothing gets lost between the brand and everything it needs to become.
Positioning
The strategic foundation before anything is designed. We define where your brand sits in the market, who it is for, and what it stands for. Everything built after this point comes from here.
- Market and competitor analysis
- Brand positioning statement
- Audience definition
- Messaging hierarchy
Naming
A name that works commercially, legally, and creatively. We develop and test naming options that are distinctive, available, and built to last.
- Name development
- Availability checking
- Domain and trademark guidance
- Rationale and usage notes
Identity
Logo, mark, and identity system designed from scratch in Figma. Built to work at every scale, in every context, across every medium.
- Logo and mark design
- Colour palette
- Typography selection
- Identity usage guidelines
Visual Language
The system that makes everything look like it belongs together. Graphic devices, patterns, illustration style, iconography, and the rules that govern how everything is applied.
- Graphic devices and patterns
- Iconography
- Photography and video style
- Application rules
Website
The biggest and most complex extension of the brand. Designed and built in-house to carry the full visual language into a live, performing digital experience.
- UI and UX design
- Full custom build
- CMS and integrations
- SEO and performance
Photography
Brand photography shot in our own studio and on location, colour graded to a branded standard and built into a visual asset bank that grows over time.
- Studio and location shoots
- Branded colour grading
- Product and packaging
- Asset bank development
Video
Brand films, adverts, and social video produced by our in-house crew of five. Shot, edited, and graded to the same visual standard as everything else in the system.
- Brand films
- Adverts
- Social video
- Event highlights
Social
Social media designed to look like the brand and perform on the platform. Templates, content systems, and ongoing production built around the visual language.
- Template design
- Content system
- Platform formatting
- Ongoing production
Content
Written content, copy, and communications developed to match the brand voice. From website copy to campaign messaging, everything sounds like the same organisation.
- Brand voice development
- Website copy
- Campaign messaging
- Ongoing content production
Merchandise and Wearables
Brand applied to physical products. From staff uniforms to branded merchandise, designed to the same standard as every other touchpoint.
- Uniform and workwear design
- Merchandise design
- Print-ready artwork
- Supplier briefing
Signage
External and internal signage designed within the brand system. From building frontage to wayfinding, every sign is treated as a brand touchpoint.
- External signage
- Internal wayfinding
- Retail and hospitality signage
- Print-ready artwork
Vehicle Livery
Fleet and vehicle livery that takes the brand onto the road. Designed to work at speed, at distance, and in every light condition.
- Full and partial wrap design
- Fleet consistency
- Print-ready artwork
- Supplier briefing
Interiors
Brand applied to physical spaces. Colour, materials, graphics, and signage brought together so the interior feels like the same brand people encounter everywhere else.
- Colour and material direction
- Wall graphics and signage
- Reception and retail design
- Supplier briefing
Mergers and Acquisitions
Brand strategy and identity work for organisations going through structural change. Whether consolidating two brands or launching a new entity, we handle the complexity without losing momentum.
- Brand audit and rationalisation
- New identity development
- Transition planning
- Stakeholder communications
Related Work.
Kellas
Brand identity and website for a restored Port St Mary landmark.
CASE STUDY
TopCare Group
Establishing a coherent, credible presence for a growing care organisation.
CASE STUDY
Premier Gateway International | PGi
Global brand alignment.
CASE STUDY
Isle of Man Creamery
Multi-channel campaign to drive mobile app adoption.
CASE STUDY.webp)
TVHC
Positioning an independent practice in a consolidating market.
CASE STUDY
ACSP
Building trust through digital excellence.
CASE STUDYBranding FAQ.
What is brand identity design?
Brand identity design is the process of creating the visual and verbal system that represents an organisation. It covers naming, positioning, logo, typography, colour, visual language, and the rules that govern how everything is applied. A brand identity is not just a logo. It is the complete system that makes everything look, sound, and feel like the same organisation.
What is the difference between a logo and a brand identity?
A logo is a single mark. A brand identity is the complete system around it, including typography, colour, visual language, photography style, tone of voice, and application guidelines. A logo without a system produces inconsistency. A full identity system produces recognition.
How long does a brand identity project take?
Most brand identity projects run between six and twelve weeks depending on scope. Projects that include naming and positioning take longer. Projects that extend into website, photography, and social are scoped as a complete programme with a clear timeline agreed before work begi
How much does brand identity design cost?
Every project is scoped individually based on what you need. Brand identity projects typically start from four figures. Projects that include website, photography, video, and social are scoped as a complete programme. The best starting point is a conversation with Andy.
Do you design brand identities from scratch or do you work with existing brands?
We create new identities from scratch and we handle rebrands for established organisations. Either way we start from a clear brief and build a system that is designed to last and extend across every touchpoint.
What is brand positioning and why does it matter?
Brand positioning defines where your organisation sits in the market, who it is for, and what it stands for. It is the strategic foundation that everything else is built on. Without clear positioning, design decisions become subjective. With it, every decision has a reason.
Can you handle branding for a merger or acquisition?
Yes. We handle brand strategy and identity work for organisations going through structural change, including consolidating two existing brands, retiring one in favour of another, or launching a completely new entity. We manage the complexity without losing commercial momentum.
Why does brand consistency matter?
nconsistency erodes trust. When a brand looks different across its website, social media, printed materials, and physical environment, it signals to customers that the organisation is not in control of its own story. A properly built brand system removes that inconsistency by giving everyone the same rules to work from.
What happens after the brand identity is delivered?
For most clients the identity is the starting point, not the endpoint. We typically continue into website design and build, photography, video, social media, and ongoing brand stewardship. The brand gets stronger over time because the same senior team keeps applying and extending it.
Selected Clients.
