A look behind the camera at our product shoot for a TT Marshals prize draw.

Nico, our in-house photographer and videographer, combined stills and motion in a single session, moving between tight product detail shots and wider setups to capture the toolbox from every angle needed for the edit. Bold studio lighting brought out the depth of that signature Milwaukee red, while warm practical accents in the background gave the space atmosphere without competing with the product itself.

Camera movement was planned as carefully as the lighting. A slider rig gave us the smooth push-pull motion used throughout the final reel, while a Blackmagic monitor let us check framing, focus and exposure in real time on every setup.

Every shot was built with the sound design in mind from the start, timing camera movements and product reveals to match the beats, shutter snaps and swooshes that would carry the final edit.

Our role: Creative direction, videography, sound design, and editing.