A sound-led product reel built to make TT Marshals sign up early.

The TT Marshals were giving away a Milwaukee TOOLGUARD 30" 4-drawer steel storage chest as part of their early sign-on prize draw, and we wanted the reel to make it feel as desirable as it is.

Sound design led the whole piece. Sharp beats land with the bold text, camera shutter sounds snap with each photography moment, swooshes follow the light movements, and it all closes with the satisfying clunk of the chest lid shutting. The sound carries as much weight as the visuals. Speed ramped push and pull movements kept the pacing sharp, while bike footage tied the prize back to the world of the TT and gave the reel the urgency it needed.

Sign up early. Someone else already wants this.

Our role: Creative direction, videography, sound design, and editing.