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Conrod Coffee Co

The official coffee supplier of the Isle of Man TT races.

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Conor Cummins leaving the start line at the Isle of Man TT on the Milenco by Padgetts motorcycle, with camera crews and spectators at the pit lane

The initial rebrand, created by Pete Jones, features a retro-inspired logo, coffee bags and cup designs, and Conor’s striking helmet design for TT 2024.

Our task was to extend this brand into the digital realm with a new website that includes an e-commerce store where fans can purchase Conor’s coffee blends, each inspired by standout years from TT history. We invited Conor to our DotPerformance studio to capture video footage, showcasing his passion for both motorcycle racing and coffee. Our goal was to reflect this on the website with a blend of racing and coffee-related images and videos throughout. Additionally, we are assisting Conor with his social media presence to help promote his latest offerings.

Conrod Coffee Co Twenty-Ten blend coffee bag surrounded by coffee beans, photographed by DotPerformance for the Conrod Coffee Co website and e-commerce store
Conrod Coffee Co Nineteen-Eleven blend coffee bag in dark navy surrounded by coffee beans, photographed by DotPerformance for the Conrod Coffee Co website and e-commerce store
Conrod Coffee Co Nineteen-O-Seven blend coffee bag in white surrounded by coffee beans, photographed by DotPerformance for the Conrod Coffee Co website and e-commerce store
Nico van Loggerenberg photographing a Conrod Coffee Co coffee bag on a cinema camera at DotPerformance studios on the Isle of Man, during a product shoot for the Conrod Coffee Co e-commerce website
  • Conrod Coffee Co logo on a dark navy background, featuring a winged motorcycle helmet icon designed by DotPerformance on the Isle of Man
  • Conrod Coffee Co logo on a white background, featuring a winged motorcycle helmet icon designed by DotPerformance on the Isle of Man
  • Pull quote from Conor Cummins on the Conrod Coffee Co website, reading "People are often taken aback by just how nuts I am about coffee. Every roast, every blend, it's all a labor of love for me", with his signature
  • Conrod Coffee Co shown as official coffee supplier to the Isle of Man TT, with the TT logo on a dark navy topographic background
  • Conrod Coffee Co TT 2024 motorcycle helmet design by Pete Jones, shown alongside a branded Conrod Coffee Co cup and coffee beans
  • Conor Cummins racing at the Isle of Man TT on the Milenco by Padgetts motorcycle, wearing a Conrod Coffee Co branded helmet on the Mountain Course
  • Conor Cummins cornering at the Isle of Man TT on the Milenco by Padgetts motorcycle, wearing a Conrod Coffee Co branded helmet on the TT circuit
  • Conrod Coffee Co coffee bag range designed by DotPerformance, showing the Nineteen-Eleven, Nineteen-O-Seven and Twenty-Ten blends inspired by Isle of Man TT history
  • Conrod Coffee Co e-commerce website designed by DotPerformance, showing the homepage, coffee blend listings, product pages and the story behind the 1907 blend, with photography of Conor Cummins and TT racing
  • Conrod Coffee Co website designed by DotPerformance showing multiple page layouts including the homepage, coffee blend listings, product detail pages and the story behind the 2010 blend, with Isle of Man TT photography

Licensed images courtesy of the Isle of Man TT Races.

Andy Orton founder of DotPerformance, smiling wearing a DotPerformance branded polo shirt at DotPerformance studios on the Isle of Man, against a dark background with teal neon lighting

DotPerformance is an Isle of Man-based agency that works with founders to extend existing brands into digital with e-commerce websites and online retail platforms. The agency handles web design, development, and e-commerce build from its studio in Douglas.

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