article by Andy Orton
The Big Picture
With a plethora of digital tools and platforms available to all, the lure of in-house recruitment has never been stronger. How could we help an established recruitment agency capitalise on the latest technology while reinforcing the advantages of using a recruitment agency?
Challenge #1
How do you produce a remarkable and world class recruitment site in 2019?
Workshopping
We deliver a top-tier service requiring us to form an in depth understanding of our clients. That means sitting down in a workshop to talk about the company, its history, values, mission and the industry challenges thrown up by digital disruptors like LinkedIn.
The workshop process is a valuable exercise for both parties
Customer Profiling
Bespoke positioning, targeted advertising, succinct copy and effective pitches all depend on developing deep insights about your customers.
- Who are they?
- What do they need?
- How do you meet those needs?
- How do they find you?
- Once you have their eyes, what's your pitch?
- What are their pain points?
- What objections might they raise?
- How do you overcome objections/ pain points?
- What's the best outcome?
Objection Led Copywriting
Using a unique objection led copywriting approach, we take the most cynical customer profile, look at their objections to using recruitment agencies and dispel the myths using positive reinforcement of why agencies are still the most direct route to successful recruitment.
Wireframing
Wireframing is a method we use to think and start to layout how users could interact with screens. It’s the first primal attempt at delivering a potential solution. Wireframes ignore colours, design, graphics and presentation, making it faster to put something together quickly and easy to change.
Our digital transformation
Smart UX
We developed a mobile friendly three-click job search with powerful search and filter functions.
PWA
To ensure seamless browsing and increased conversion rates we built the site as a progressive web app. That means the site also behaves as a mobile app which is four-times faster than the average website and works even with limited/ no internet connection.
Thumb-friendly design
Candidates and employers access websites on mobile so we ensured the Search and Select site was responsive, uncluttered, simple to use and easy to navigate for all end users, regardless of their device.
On the face of it
The human face triggers emotions and adds personality to a website. We profiled each of the consultants at Search and Select and extended the personal touch by matching candidates with their own recruitment expert.
Bomb-proof security
We do this as standard by using a hosting environment that is GDPR compliant with a strong security model built in. We also scan for vulnerabilities before a site goes live.
No more admin overload
With front-end development, we transformed the company's internal management system to create a single data store. The system means tighter security, a reduction in mistakes and a lighter admin load. All designed to save the company time and money while preparing it for a period of growth.
