The rise and fall of the combat zone where advertisers are well and truly winning: the social media influencer.
Facebook’s annual event has evolved: what began as a means of communicating with developers and industry professionals has become an opportunity to introduce the world to The Great Zuck’s vision of the future.
Google can usually be relied on for a good wheeze every April 1st. Here’s our pick of the best this year.
How household brands are unwittingly “funding terrorism” through programmatic advertising
A fruitful content marketing plan is built on scrupulous research, with information gathered from surveys, studies, social media and SEO tools.
Original content is the way to build up brand trust and to open a conversation with your audience.
The internet is not good or evil; it's humans. And in the world of humans, money buys influence.
Micro-targeted advertising uses your data to profile and pitch to you. And they know more about you than you think.
Mark Zuckerberg has announced his new year’s resolution, and it sounds suspiciously like a full-scale, baby-kissing political tour of duty.
