Watch where you click this Black Friday

black friday visual

If your idea of a good time involves rugby tackling fellow shoppers for a Philips Airfryer, you might be interested to know that today is Black Friday.

This 'shopping event' is only marginally superior to creepy clowns and just behind syphilis in the chart of top transatlantic imports.

In America, the Friday after Thanksgiving leaves consumers perilously unoccupied, creating a day when retail staff fear for their lives and consumers can enjoy smashing metal roller shutters, catching boxed electrical goods flung at them and generally savor an experience comparable to competing on Pat Sharp's Fun House.

Thankfully, the British public appear to be a little more savvy (perhaps because they remember Fun House), and prefer to do the majority of their Black Friday shopping online. Last year, UK buyers spent £3.3 billion over the Black Friday weekend, Cyber Monday included. That's right, Monday has a name too.

But is it all it's cracked up to be?

Peter Moorey, head of campaigns at Which? has discovered that many customers are being conned. "Shoppers may be surprised to learn that only half of Black Friday deals are actually cheapest on Black Friday."

Retailers are known to use sales events like this and the frenzied rapacity they inspire to offload old or unpopular stock. Customers are also being warned to look out for fake websites with similar names to the real thing. Honestly. It's enough to make one question one's faith in rampant capitalism.

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