A traditional business that's moving with the times
Growing success: helping an established family business cultivate a sense of community online.
With their modern new garden centre, Riley's is encouraging its customers to come for more than just retail. They aim to be a community hub where visitors can enjoy a coffee and cake and become inspired by new outdoor lifestyles and events.
They wanted to convey this sense of community online - for their website to be more than just an online retail site.
We began with the end user. Customer participation increases customer retention, so we incorporated new sections for events, news and tips to encourage user interest and reinforce the "thought-leader" aspect of Riley's new strategy.
Visitors can attend events to learn about beekeeping and wildlife-friendly gardening.
Children can attend clubs introducing them to the joys of sowing, growing and harvesting their own produce
Our bespoke design strengthens the friendly, community message important to Riley's with people-centred lifestyle images intended to inspire and enthuse visitors to get out and enjoy life in their gardens.
A clean, simple website is essential to bring an online shopping experience to life. Our mobile responsive build ensures easy navigation whatever device you're on.
Clear calls to action on every page effortlessly navigate the visitor through the site, eliminating confusion and information overload often experienced with many online retailers.
A streamlined checkout process allows users to purchase products without having to create an account, once again boosting customer satisfaction and retention.
The simplicity of our Content Management System allows Riley's staff to manage their online inventory with ease and react quickly to add special seasonal offers or promote interesting new events.
We were asked to update a website. We did this and more - we created a beautiful online experience which allows Riley's to nurture its community of loyal customers online and offline.