What is Web 2.0?

Want to know more about the principles behind the latest buzzword to sweep across the web? This great video gives a superb insight into the theory that is underpinning the Web 2.0 phenomenon.

If you’ve watched a video on YouTube, read a blog, researched an entry on Wikipedia, looked up an old friend or Facebook or just tagged a photo online, then you've already experienced Web 2.0 first hand. Put simply, it's all about website visitors eveolving into contributors, thanks to websites that allow people across the globe to create, share and collaborate.

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Email Marketing -The Business Case

Our business cases are brief guides for any marketer assessing new or existing strategies. This month we look at email marketing.

Below we've summarised some of the key elements that make a strong business case for email marketing.

Email can help you achieve your business goals
Well-planned email marketing campaigns can generate high response rates, allow you to spread the word about offers and discounts...

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Chrystals website launched

Leading estate agent Chrystals has launched a new, state-of-the-art website.

A bespoke development by Douglas-based digital design agency DotPerformance, www.chrystals.co.im has been custom built to cater for the needs of existing and prospective Isle of Man residents alike.

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Barack Obama Website Review

Website review www.barackobama.com by DotPerformance

As the hype surrounding the US Presidential primaries reached fever-pitch in February, DotPerformance reviewed the website of the favourite for the Republican nomination, John McCain.

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P&O Website Review

For some, the prospect of dining at the captain's table having spent the day playing staid deck games before retiring to the ballroom for a leisurely waltz is an inviting one. But for many, such pursuits are the antithesis of the ideal holiday - especially considering the prohibitive costs associated with cruising.

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